Maximizing the Impact of Webinars as a Lead Gen Channel


Duration:
 Approximately 60 minutes 


Description:
Webinars are an effective content marketing tool to reach new audiences and drive leads into the funnel. If you've produced webinars before, you know the importance of creating powerful event-related content including the abstract, invitation, landing page, and follow-up emails. Now we want to challenge you to think beyond the traditional project plan and dive into new forms of content and creative channels to distribute it through.

Join PR Newswire and ReadyTalk and learn how to create multi-format content before, during and after your webinar (think press releases, blogs, nurture tracks, infographics, even event Q&A).

During the webinar you will discover:

  • Ways to maximize your reach before and after your webinar 
  • Which distribution channels will best reach your targeted audience 
  • What types of content to create before, during and after your webinar 
  • Creative ways to repurpose that content and wring every drop from your webinar

Presenters:
Sarah Skerik,Vice President, Content Marketing, PR Newswire
Bo Bandy, PR/Marcomm Manager, ReadyTalk 


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