Straight Tweet: Giving Voice to a Brand on Twitter

Duration: Approximately 45 minutes


Why have so many companies taken the plunge into social media? It is through this valuable outlet that organizations are given the opportunity to connect on a more personal and human level with their customers, business associates and industry colleagues. The relationships built through social media provide the means to influence how your brand is perceived and to quickly respond to customer concerns voiced online. In order to be successful, however, your brand needs an authentic voice and achieving this authenticity while holding true to your brand's message requires a careful approach.

Join PR Newswire for a FREE webinar and learn how Twitter can help you create this authentic voice to empower your brand.

Victoria Harres Akers, Director - Audience Development, PR Newswire

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