Social Media in the Travel Industry: A First-Class Ticket to Differentiation

Duration: Approximately 45 minutes

In an industry traditionally dictated by price, travel organizations around the world are utilizing social media to increase brand engagement, target new customers and strengthen consumer loyalty. With a shifting focus toward the online experience, how are travel companies best leveraging social media to convey the quality of their product and differentiate themselves in a competitive market?

Join PR Newswire for a FREE webinar as we explore the opportunities that exist within social media to reach key audiences in the travel sector.

During this webinar, we will discuss:

  • Uses of social media across various organizational functions, including customer service, marketing and crisis management
  • Methods to track and interpret social media initiatives effectively
  • Ways to utilize social media content to enhance SEO
  • Tools to attract new visitors online

Michael Pranikoff, Director, Emerging Media, PR Newswire

Kirsten Borgstrom, Media Relations Manager,

Patrick Evans, Marketing and Communications Manager, STA Travel

Kim Mance, Founder of TBEX & Co-founder of Galavanting Productions, LLC

View On Demand Webinar

Please fill out the registration form below to view this free webinar.

f you have a popup blocker, you will need to disable it in order to view this presentation.

*Information collected will be used to contact you in connection with this offer and to send you e-mail communications about other PR Newswire offerings which may be of interest to you.
 PR Newswire On Demand Webinar Series

Copyright © 2011 PR Newswire Association LLC. All Rights Reserved. | Privacy Policy