Social Media in the Travel Industry: A First-Class Ticket to Differentiation

Duration: Approximately 45 minutes

Description:
In an industry traditionally dictated by price, travel organizations around the world are utilizing social media to increase brand engagement, target new customers and strengthen consumer loyalty. With a shifting focus toward the online experience, how are travel companies best leveraging social media to convey the quality of their product and differentiate themselves in a competitive market?

Join PR Newswire for a FREE webinar as we explore the opportunities that exist within social media to reach key audiences in the travel sector.

During this webinar, we will discuss:


  • Uses of social media across various organizational functions, including customer service, marketing and crisis management
  • Methods to track and interpret social media initiatives effectively
  • Ways to utilize social media content to enhance SEO
  • Tools to attract new visitors online

Moderator:
Michael Pranikoff, Director, Emerging Media, PR Newswire

Presenters:
Kirsten Borgstrom, Media Relations Manager, Michigan.org

Patrick Evans, Marketing and Communications Manager, STA Travel


Kim Mance, Founder of TBEX & Co-founder of Galavanting Productions, LLC

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