So who actually reads press releases these days? The answers may surprise you. Certainly, journalists and bloggers are still an important audience for press releases. In fact, since many are producing and curating content for a variety of mediums, this translates into a nearly insatiable demand for relevant content about the subject matter they’re covering. However we also need to think about people other than journalists and bloggers when it comes to the audience for press releases. According to research PR Newswire did with Forrester, a significant number of potential buyers and consumers read press releases too.
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