Successful Content Marketing: an Art AND a Science

Engaging content marketing doesn’t exist in a vacuum: that’s where distribution comes into play.

You’ve taken the time to discover and understand your brand’s story and create a piece that articulates it in a clear, interesting and perhaps even fun way to your target audience. The second half of the content production process involves distribution and analytics—actually getting your content in front of your target audiences and having measurement and reporting to determine audience reach and engagement and, ultimately, the success of your campaign.

Our latest explainer video explores the MultiVu / PR Newswire process around content sharing, distribution and measurement:

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