Press Releases as Lead Generators

The humble press release is working much harder these days – and has even become a valuable tool for lead generation.

Discover how savvy PR professionals are creating branded content for their community of customers and prospects and using press releases (along with social and other media) to drive engagement. More specifically, the paper explores:

Why analytics and brand content are inextricably linked with successful lead generation programs

How PR feeds lead generation and demonstrates true value

How to make news by developing and promoting original content

Using press release content in social media

What PR professionals are doing to quantify return on releases