Visual PR: Gain Greater Visibility through Multimedia

Duration: Approximately 45 minutes

Description:
Data shows that the use of multimedia content drives better press release results. On average, text press releases generate visibility for 9.4 days, while multimedia press releases generate visibility an average of 20 days*. Going beyond the boundary of text -- whether through videos, photos, logos or the like -- allows you to make your messages stickier and hold the interest of your audience longer. As a result, communicators are finding creative ways to produce videos on a tight budget, quickly tell their story using infographics and utilize digital platforms to distribute their content.

Join PR Newswire for this FREE webinar as we explore how to increase the "shelf life" of your content and effectively generate real results through the use of multimedia.

During this interactive webinar, we will discuss:

  • Best practices & tips for creating & using infographics
  • Ways to effectively use video in social media & search engines
  • Unique techniques to differentiate your content

Moderator:
Sarah Skerik, Vice President, Social Media, PR Newswire

Presenters:

John O'Connell, Senior Public Relations Manager, HNTB

Lorrie Thomas, CEO, Web Marketing Therapy & Author of The 36-Hour Course to Online Marketing

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