Lights, Camera, Action! Shining a Spotlight on Video Engagement Tactics Strategies

Duration: Approximately 60 minutes

Description:
When it comes to the power of video, the numbers speak for themselves. According to comScore, the amount of time that consumers spend watching online video jumped 60% in the last year. And this fact represents a whole lot of opportunity for marketers and PR professionals!

As a primary catalyst for interaction, video is increasingly becoming a “must-have” for many of today’s campaigns. While some may feel overwhelmed by the thought of creating video content, it’s important to remember that videos can come in all shapes and sizes – the video world is your oyster!

Join PR Newswire for this FREE webinar as we provide actionable tips for creating compelling videos, and highlight case study examples from PR and marketing professionals who are leveraging video to drive engagement with their audiences.

During this webinar, we will address:

  • Ways in which you can create videos that fit your budget
  • Tips for effectively telling your story through this medium
  • How to amplify the impact of your videos through traditional PR tactics and strategies

*Attendees can download the complimentary white paper, "Welcome to the Age of Video Engagement."

Moderator:
Tom Miale, Director, Multimedia Engagement, MultiVu

Presenters:

Robert Rose, Founder, Big Blue Moose

Heather Paul, Corporate Public Affairs Specialist, Digital/Social Media, State Farm

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