Streaming Your Brand: Managing Brand Conversation and Cohesion in a Real-Time World
Duration: Approximately 45 minutes
Content flowing from brand to constituent - and constituent to brand - has become a real-time, always-on stream...streaming across channels to media influencers, social influencers, consumers, policy makers and decision makers, and then streaming right back to you - full of insight and opportunity.The ability to more effectively and proactively manage this "brand stream" has much to do with your ability to lead conversations, ensure brand coherence, protect reputation and drive business results. From targeting to distribution to analysis, from social to traditional, the technology and tools now exist to allow you to unleash real-time communications and content opportunities like never before.
Join us as we take a closer look at the essential tools, tactics and practices to help you manage and empower your brand stream.
Tom Stein, President and Chief Creative Officer, Stein + Partners Brand Activation
Sarah Skerik, Vice President, Social Media, PR Newswire