Stay Top of Mind through Creative Content Generation

Duration: Approximately 45 minutes

Description:
As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.

Join PR Newswire and Zoomerang as we discuss how organizations are generating compelling data using surveys and polls and getting creative with content generation.

Moderator:
Sarah Skerik, Vice President, Social Media, PR Newswire

Presenters:

Douglas Karr, CEO, DK New Media
John O'Connell, Senior Public Relations Manager, HNTB

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