Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content

Duration: Approximately 60 minutes

Description:
Social media has definite correlations with branding, messaging and engagement – which just happen to be three primary marketing domains. Although tenets and best practices are still being written for marketing in social media, a number of companies have pioneered this uncharted territory with much success, as well as a few lessons learned along the way.

Join PR Newswire & Ad Age for this FREE webinar as we engage marketing leaders in an insightful discussion on how they’ve utilized active listening techniques and brand-generated multimedia content to connect with social audiences, inform their marketing strategy and drive results.

During this webinar, we will discuss:

  • The importance of listening to your Social Echo
  • How to integrate social media into existing business practices
  • Why high-value content matters
  • How to overcome the challenges that accompany marketing in real time

Moderator:
Tom Hynes, Manager, Blogger Relations, PR Newswire

Presenters:

Tiffany Maleshefski, Social Media Manager, Zendesk

Adam Brown, Executive Director, Social Media Dell

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