PR Prepping for the New Year: A Look at the Evolution of Modern PR & What It Means for You

Duration: Approximately 60 minutes

Description:
It’s that time of year when all of us reflect on the pros and cons of the past year, and excitedly plan for the next. And in the multi-dimensional world of public relations, there is much to consider – particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media.

Join PR Newswire for this FREE webinar as we discuss the evolution of modern PR, including a review of current trends as well as tactical recommendations for 2013.

During this webinar, we will explore:

  • The components of the modern PR landscape
  • PR’s important role in content marketing
  • Why social media should be treated as a facet of an overall campaign

Moderator:
Sarah Skerik, Vice President, Social Media, PR Newswire

Presenters:
Deirdre Breakenridge, CEO, Pure Performance Communications

Shana Harris, COO, Warschawski

Shannon L. Ryan, GM, Online Marketing Summit

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