The PR Multiplier Effect: How to Maximize Your Influence (& Earn Media!) across the Inter-Connected Media Landscape

Duration: Approximately 60 minutes

Description:
Traditional media, digital media, social media – each plays a vital role in the modern PR world. And PR professionals are working diligently to raise their brand’s level of influence and increase audience engagement across ALL of these media segments. The key to success? Integration.

By effectively treating each media segment as part of an integrated strategy, you can exponentially amplify the results of your communications efforts. After all, what happens in social media does indeed influence traditional media, and vice versa! Furthermore, compelling content, strategically communicated across multiple channels, increases the influence of your brand – thereby raising your profile among those key influencers that will spread your message even further.

Join PR Newswire for this FREE webinar as we focus on how to leverage social media in ways that will set the other media spheres in motion, maximize your brand’s influence and earn a little media along the way.

During this webinar, we will address:

  • How to locate your audiences and influencers
  • Engaging big and small influencers
  • Ways to turn owned media into earned media

*Attendees can download the complimentary white paper, "Modern PR: The Art & Science of Integrated Media Influence."

Moderator:
Brett Simon, Manager, Media Relations, PR Newswire

Presenters:

Steve Rubel, EVP, Global Strategy and Insights, Edelman

Andy Cutler, President/Founder, Cutler & Company

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