Fueling the Content Marketing Engine through PR
Duration: Approximately 60 minutes
For both PR pros and marketers alike, the content phenomenon birthed by a converged media landscape is still in its infancy. And although the phrase content marketing doesn’t include PR, the connection between the two is undeniable.
Consider the fact that, at its core, public relations is focused on effective audience engagement – the very same goal of a content marketing strategy. By incorporating PR tactics (not solely limited to press releases alone), organizations stand to reap significant gains; gains in the form of higher earned media coverage, expanded visibility for one’s content, improved influencer engagement and more.
Listen as we detail the ways in which organizations can power and enhance their content marketing strategies through the application of PR techniques.
Lisa Buyer, President & CEO, The Buyer Group
Michael Pranikoff, Global Director, Emerging Media, PR Newswire
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