New School PR Tactics: Evolving the Press Release to Drive New Outcomes

 Approximately 60 minutes 

It's been around for decades, but new formats, channels and applications are breathing new life into the press release. Join PR Newswire for a FREE webinar which explores alternative but wickedly effective new approaches to and uses of the press release.

Learn how you can deliver new outcomes (including search engine visibility, qualified web site traffic and social buzz) and improve overall PR campaign results by re-thinking the press release.

Sarah Skerik,Vice President, Content Marketing, PR Newswire


Beth Monaghan, Principal & Co-Founder, InkHouse

Anne Donohoe, Managing Director and Director of Public Relations, KCSA Strategic Communications 

Stephanie Pflaum, Online Marketing Specialist, Fathom

Jason Khoury, Communications Director, Jive Software  

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