New School PR Tactics: Evolving the Press Release to Drive New Outcomes


Duration:
 Approximately 60 minutes 


Description:
It's been around for decades, but new formats, channels and applications are breathing new life into the press release. Join PR Newswire for a FREE webinar which explores alternative but wickedly effective new approaches to and uses of the press release.

Learn how you can deliver new outcomes (including search engine visibility, qualified web site traffic and social buzz) and improve overall PR campaign results by re-thinking the press release.

Moderator:
Sarah Skerik,Vice President, Content Marketing, PR Newswire

Presenters:

Beth Monaghan, Principal & Co-Founder, InkHouse

Anne Donohoe, Managing Director and Director of Public Relations, KCSA Strategic Communications 

Stephanie Pflaum, Online Marketing Specialist, Fathom

Jason Khoury, Communications Director, Jive Software  

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ON-DEMAND WEBINAR