Tactics for Maximizing the Results of Your Press Releases


Duration:
 Approximately 60 minutes 


Description:
Press releases have the potential to yield enormous benefits for an organization, including building online visibility and driving long-term brand exposure in addition to securing media coverage. But in order to obtain these results, the news release your organization publishes must be engaging, conducive, and inspire social sharing.

Learn how to create press releases that can compete with the best of the web's content for audience attention. This webinar will dive deep into press release tactics, including:

  • Writing headlines that do more than just grabbing attention - they inspire action 
  • How to construct your news release copy to channel the interest of your readers 
  • Strategies for optimizing content for maximum search engine benefit for your brand


Presenter:

Sarah Skerik Vice President, Content Marketing PR Newswire

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