Marketers as Publishers: How to Leverage Content & Online Tools to Engage Latinos

Duration: Approximately 60 minutes

Description:
The online world is a powerful, influential marketplace -- especially for the highly adoptive Latino audience -- where ideas are shared, conversations are sparked and brands are built. At the center of it all lies content. By aligning content and online communications strategies, marketers can establish a voice for their organization, raise online visibility and drive engagement with consumers.

Join PR Newswire for a FREE webinar as we explore opportunities and innovative online tactics to help you reach and foster interaction with Hispanic audiences.

During this webinar, we will discuss:

Ways to enhance your integrated communications campaign through the incorporation of online video, as well as SEO and social media strategies
How to conceptualize, create and distribute share-worthy videos
Listening tools to monitor and track campaign activity
Proven examples of successfully integrated campaigns

Moderator:
Manny Santos, Director, MultiVu™ Latino

Presenters:
Hiram Enriquez, Director, Digital Media, Tr3s at MTV Networks
Eva Smith, Co-Founder, Latina Mom Bloggers
Lance Rios, President & Founder, Being Latino, Inc.

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