Engaging the Rising Electorate: A Revealing Look at U.S. Latinos’ Pivotal Role in the 2012 Election – and Beyond

Duration: Approximately 60 minutes

Description:
In 2008, President Obama won 67% of the Hispanic vote, while Senator John McCain won only 31%. Similarly, in 2004, former president George W. Bush earned 44% of the Latino vote, helping him to win re-election. This year, there are approximately 22 million eligible Hispanic voters, and their impact is expected to be significant. In fact, a number of leading experts predict that the Latino vote will represent the margin of victory in this year’s election.

Join PR Newswire for this FREE webinar as we take a closer look at the Latino electorate, shedding light on the importance of this growing community – both in the upcoming election and beyond – and offering tips to help communicators reach and connect with this influential audience.

During this webinar, we will discuss:

  • Differences, trends and tendencies in various sub-sections of the Latino community, including Latina Moms and Latino Millennial
  • The importance of acknowledging the nuances & diversity among the Hispanic community and crafting communications accordingly
  • Strategies and tactics to effectively engage U.S. Latinos

Presenters:

Natalie Boden, Founder and Managing Director, BodenPR

David Duckenfield, Partner, Balsera Communications Group

Judy Pino, Communications Director, The LIBRE Initiative

Carlos Giron, Multicultural Marketing Consultant, PR Newswire


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