Integrating Press Releases into the Marketing Mix

Duration: Approximately 60 minutes

Description:
When it comes to content marketing and maximizing earned media, the value of the press release is growing ever stronger. Providing an influential and engaging outlet to market one’s brand across multiple channels – as well as increase search visibility and the “findability” of one’s content, press releases are becoming an integral part of the marketing mix.

Join PR Newswire for this FREE member-only webinar as we discuss how the effective use of press releases can help support marketing initiatives and drive action on the part of your target audiences.

During this webinar, we will discuss:

  • The role of press releases in content marketing
  • Use of press releases as a lead generation channel (often with a favorable cost per lead!)
  • How multimedia content drives enhanced press release engagement

Moderator:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire

Presenters:

Joel Kessel, President, Kessel Communications, LLC

Bob Canaway , Director, Marketing, Ektron

Suzanne Carawan , VP, Global Marketing , etouches

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