Integrating Press Releases into the Marketing Mix
Duration: Approximately 60 minutes
When it comes to content marketing and maximizing earned media, the value of the press release is growing ever stronger. Providing an influential and engaging outlet to market one’s brand across multiple channels – as well as increase search visibility and the “findability” of one’s content, press releases are becoming an integral part of the marketing mix.
Join PR Newswire for this FREE member-only webinar as we discuss how the effective use of press releases can help support marketing initiatives and drive action on the part of your target audiences.
During this webinar, we will discuss:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire
Joel Kessel, President, Kessel Communications, LLC
Bob Canaway, Director, Marketing, Ektron
Suzanne Carawan, VP, Global Marketing, etouches