Deep Diving into the Influencer Sea: Tactics for Identifying, Targeting & Engaging the Most Relevant Voices for Your Brand or Organization

Duration: Approximately 60 minutes

Description:
No longer is influence limited solely to the media. In our socially charged communications environment, anyone – from journalists and bloggers to practitioners and consumers – has the opportunity to be an influencer. This expanded, and constantly growing, population of potential influencers has left many communicators searching to find the most pertinent voices that will yield the highest gains for their organizations.

Join PR Newswire for this FREE webinar as we take a deeper dive into the topic of influencer targeting, highlighting case study examples and providing tactical tips to help you build relationships with the influencers who matter most.

During this webinar, we will discuss:

  • The makeup of influencers today
  • Why listening is fundamental to effective targeting
  • Methods for identifying, targeting & engaging your social influencers 
  • The essential role of an agile communications approach

*Note: During this webinar, we will be utilizing PR Newswire’s Agility communications platform to showcase various targeting tactics and methods.

Presenters:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire

Jacqueline Anderson, Director, Social Media and Text Analytics, J.D. Power and Associates

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