Communicating in the Era of the Connected Consumer

Duration: Approximately 45 minutes

The advent of social media has given rise to the connected consumer, creating a powerful - and influential - audience for today's marketers and PR pros. Communications professionals are tasked with going beyond traditional boundaries to build interaction in the holistic communications landscape, now comprised of both traditional and new media audiences. This means that the need for an agile approach to communications (one that can easily be adapted to meet the needs of your audience) has never been greater. For years Brian has helped lead the marketing and public relations industry in understanding the new era of social business. The release of his latest book brings us the latest chapter in how Marketing and PR are changing for the connected consumer. Today, it's no longer about just engaging, but how quickly businesses can adapt in the age of agile engagement.

Join PR Newswire and Brian Solis, author of the book, The End of Business As Usual: Rewire The Way You Work To Succeed, as we discuss the new era of social business and the ever-changing digital landscape - and provide actionable tactics that can be applied to your own initiatives.

During this webinar, we will discuss:

  • The rise of the connected B2C & B2B consumer
  • The changing industry landscape & trends to consider in 2012
  • Ways in which businesses are adapting an agile approach to communication & engagement

Presented by:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire
Brian Solis, Principal, Altimeter Group

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