They Earnied (or Earned) It - And So Can You! The Earnies Winners Share Best Practices for Successful Earned Media Campaigns

Duration: Approximately 60 minutes

Description:
Spurring a dynamic shift in how communicators 'earn' media, social media has drastically transformed the design and execution of a communications program. Taking note of the myriad of opportunities to directly engage with consumers, create viral content and flex their creative muscles, communicators are flipping traditional PR on its head and leveraging the new earned media opportunities.

Each of this year’s Earnies award winners demonstrates this approach in action. From a music video protecting a city’s reputation to a Facebook program bringing awareness to an important crisis intervention project, the Earnies recognized innovation and originality in earned media.

As a follow up to our inaugural awards program, PR Newswire is offering a FREE webinar featuring the five Earnies winners who will provide insight into each of their campaign strategies. Two of our prominent Earnies judges will share what they thought were the stand-out components and unique elements of the winning campaigns, offering their expert advice for navigating the earned media landscape.

During this webinar, we will discuss:

• How to leverage multiple social channels to power an integrated campaign
• The elements of a video that your audience will want to share
• How to select the social channel that’s right for you – and then maximize its influence
• Why you should take risks and experiment with social media
  
• Why a listening strategy is core to successful content marketing

Moderator:
Sarah Skerik, Vice President, Social Media, PR Newswire

Panelists:
Deirdre Breakenridge, CEO of Pure Performance Communications

Matt Johnston, CMO, uTest