Creation & Curation: "C"ing Eye-to-Eye on Content

Duration: Approximately 45 minutes

Description:
Content curation is nothing without content creation. The key is to create quality, shareable content so that content aggregators and audiences will want to curate it. Simultaneously, social sharing is becoming an SEO necessity. So what does this mean for you? The importance of content has never been greater. Successful strategies require careful consideration as to the relevancy, accessibility and shareability of content across multiple channels and social networks -- both those that are established (Facebook) and emerging (Google+).

Join PR Newswire for this FREE webinar as we discuss how to align your content strategy with curation objectives so that your message is striking a chord with audiences and gaining greater visibility through social sharing.

Moderator:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire

Presenters:

Kristie Wells, Founder and President, Social Media Club, Inc.

Jake Wengroff, Global Director, Social Media Strategy & Research, Frost & Sullivan

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