Corporate Blogging Best Practices: Building & Boosting Influence through Thought Leadership

Duration: Approximately 60 minutes

In addition to providing a dynamic vehicle through which to tell one's story and share one's voice, a company blog gives communicators an avenue to drive visibility for their organization, actively participate in timely conversations and amplify their company's level of influence through relevant and compelling thought leadership content. Despite the enormous amount of opportunity offered by blogs, a recent survey of over 1,000 bloggers revealed that a staggering 65% of company blogs haven't been updated in at least a year!

Join us for this FREE member-only webinar as we provide best practice tips and examples to help you create a steady stream of blog content, raise the profile of your corporate blog and increase SEO and web site traffic.

During this webinar, we will address:

  • What to look for in a blogging platform
  • How to leverage and re-purpose content in multiple formats for various channels
  • The importance of monitoring ongoing conversations to better engage your audience
  • Tips for crafting your posts in a contextually relevant manner


Thomas Hynes, Manager of Blogger Relations, PR Newswire

Jeff Corbin, CEO, KCSA Strategic Communications

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