Alignment for Engagement: Unifying Marketing & PR Departments for Content Marketing Success

Duration: Approximately 60 minutes

Description:
Content has become the catalyst for audience engagement, and the role of marketing and public relations departments in driving organizational success has been strengthened as a result.

Traditionally siloed disciplines, marketing and PR teams stand to reap significantly higher gains through close collaboration in today’s evolved media environment that has blurred the lines among paid, owned, earned and social.

Join PR Newswire for this FREE webinar as we explore ways for marketing and PR professionals to leverage one another’s strengths and synergies to heighten audience engagement and maximize content marketing results.

During this webinar, we will discuss:

  • Fostering inter-departmental alignment
  • Employing a six-step agile engagement approach to content marketing
  • Utilizing a multichannel distribution and syndication strategy

 *Attendees can download the complimentary white paper, "Maximizing Content Marketing: A Six-Step Plan for Agile Engagement."

Moderator:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire

Presenters:
Arjun Basu, Content Director, Spafax

Kevin Alansky, Vice President, Marketing,  Blackboard, Inc.

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