Connecting the Content Dots: How to Increase Content and Messaging Visibility with a Multi-Channel Distribution Strategy


Duration:
 Approximately 60 minutes 


Description:
Your target audiences are interacting with your brand, message, and content through a variety of channels. As a result, marketers increasingly need to create messages in multiple formats and ensure that these messages are reaching cross-channel audiences. Enter the importance of distribution!

Join PR Newswire and Marketo for this FREE webinar as we discuss the ways in which to more effectively utilize the myriad distribution channels and options available (including e-mail, social media, blogs, press releases and websites) to support your content strategy, reach a larger audience and generate more leads for your organization.

During this webinar, we’ll address:

  • The “pull” factor of a multi-channel distribution strategy within search & social media 
  • How to re-purpose content to fit the needs of different channels 
  • Which channels are best suited for different stages of the buying cycle

Presenters:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire

Jon Miller, Vice President, Marketing Content and Strategy, Marketo

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ON-DEMAND WEBINAR