Brands as Storytellers: Powering Content Marketing Campaigns through Multimedia

Duration: Approximately 60 minutes

Description:
We live in an era where anyone can create, publish and syndicate their content through multiple channels. Marketers are faced with consumers on the go, shorter attention spans and endless amounts of other content to filter through. As a primary facilitator for interaction, multimedia content is increasingly becoming an important component for many of today’s marketers. Incorporating multimedia into your content marketing campaigns increases the "Shareability" of your message by making it directional and easier to access.

Join PR Newswire and Online Marketing Institute for a free webinar as we discuss to how to effectively create and syndicate visual content like infographics, videos and photos to power your marketing campaigns.

Moderator:
Kevin Wilk, Divisional Vice President, MultiVu

Presenters:
Maria Pergolino, Senior Director, Marketing, Marketo, Inc.

Todd Wheatland, Vice President Marketing, Kelly Services

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