The earned media landscape has radically changed, bringing with it a dynamic shift in communications strategy that extends far beyond traditional boundaries. With the advent of social media and the rapid rise of brand-generated and user-generated content, there are a host of new challenges – and an even greater number of opportunities to leverage new earned media channels to drive engagement.
Download “Earned Media Evolved” now to discover:
What business decision-makers and consumers look for when searching for content – content they will forward, share and propagate
How the right piece of branded content can become “social currency” that earns media
How leading brands like Audi and Dell have utilized their own social networks to powerful effect
Navigate the new earned media landscape
and maximize engagement.
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