How to Tie PR Metrics and Reporting to Business Results
Duration: Approximately 60 minutes
Estimations, impressions and equivalencies are relics from an era when PR measurement was difficult, if not impossible. Today, brand value and awareness can be measured with a mix of metrics relating to social conversation volumes, mentions and search term use, enabling PR teams to more accurately describe how their efforts changed audience behavior.
During this webinar, we will discuss how to use the Barcelona principles, which identify the need for outcome based measurement of PR campaigns, as well as best practices to tie PR results to lead generation, conversion rates and designated KPIs.
Rod Nicolson, Vice President, Global Reporting , PR Newswire
Jodi Echakowitz, CEO, Echo Communications
David Geddes, Ph.D., Managing Director, Geddes Analytics LLC & Chair, Coalition for Public Relations Research Standards
Lexi Mills, Head of Digital, Dynamo PR
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