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How to Tie PR Metrics and Reporting to Business Results


Duration:
 Approximately 60 minutes 


Description:
Estimations, impressions and equivalencies are relics from an era when PR measurement was difficult, if not impossible. Today, brand value and awareness can be measured with a mix of metrics relating to social conversation volumes, mentions and search term use, enabling PR teams to more accurately describe how their efforts changed audience behavior.

During this webinar, we will discuss how to use the Barcelona principles, which identify the need for outcome based measurement of PR campaigns, as well as best practices to tie PR results to lead generation, conversion rates and designated KPIs.

Moderator:
Rod Nicolson, Vice President, Global Reporting , PR Newswire

Presenters:
Jodi Echakowitz, CEO, Echo Communications

David Geddes, Ph.D., Managing Director, Geddes Analytics LLC & Chair, Coalition for Public Relations Research Standards

Lexi Mills, Head of Digital, Dynamo PR

 

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