"Hola?!" - Are Hispanic Media Paying Attention?

Duration: Approximately 45 minutes

Description:
With Hispanic Heritage Month on the horizon, PR Newswire and Hispanic PR Wire are offering you a one-of-a-kind webinar. Having polled a number of media contacts and analyzed a sampling of news releases distributed over the last 30 days, we're here to share the results of this study and provide strategic insight to help you increase your visibility and ROI.

During this FREE webinar, you will:

Increase your awareness of current trends in Hispanic communication that will enable you to better present your brand messages to the media
Learn the do's and don'ts of outreach to Spanish-language media
Obtain guidance on how to make your releases stand out from the crowd
Discover the most sought-after topics used by Hispanic media when crafting a story

Moderator:
Manny Ruiz, President, Multicultural Markets, PR Newswire

Presenters:
Fernando del Rincon, Host, Mega TV show Paparazzi TV Sensacional

Dalia Paratore Salazar, Director, Multicultural Products & Services, PR Newswire

Stephen Chavez, Vice President, Hispanic Marketing, Ketchum

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