Facebook for Business: How to Effectively Increase Audience Engagement with Your Fan Base

Duration: Approximately 45 minutes

Description:
Marketing the Web 2.0 way is not just about capturing eyes and ears – it's about capturing and sustaining the hearts and minds of your most passionate customers. While most companies have built Facebook fan pages as a way to engage audiences, many have not been proactive in leveraging this channel to its full potential.

Join PR Newswire for a FREE webinar as we discuss lessons learned in the real world that can help improve your Facebook marketing efforts and grow your fan base, including how to encourage deep interactions with your fans and innovative ways to incorporate Facebook into your integrated marketing strategy.

Moderator:
Sarah Skerik, Vice President, Social Media, PR Newswire

Presenter:
Ekaterina Walter, Social Media Strategist, Intel Corporation

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