Visual content sparks more engagement, which is why it’s no surprise that new kids on the social media block, Pinterest & Instagram, have become quite popular. These campaigns everage the power of images and executed a successful campaign with Instagram or Pinterest as the primary platform.

VOTE NOW!
Review the entries of the finalists below and then vote for your favorite by February 20, 2013.

AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

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STEP 1: REVIEW THE FINALISTS 

Fathom
ConsumerCrafts Back-To-School Crafter's Challenge

CAMPAIGN OBJECTIVE
To increase pins and followers on Pinterest for ConsumerCrafts, an online craft store that sells affordable art & craft supplies for jewelry making, scrapbooking, kids crafts & more.


RA Sushi Bar Restaurant
RA on Pinterest

CAMPAIGN OBJECTIVE
As one of the first national restaurant brands to use Pinterest, RA Sushi wanted to share boards that showcase what they had to offer in terms of food and beverage as well as the overall RA lifestyle/atmosphere/culture.


 

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STEP 2: VOTE FOR YOUR FAVORITE

Please consider the following criteria when voting:

STRATEGY
Entry proves clear understanding of the challenge and offers a compelling, efficient and effective response.

CREATIVITY
Entry demonstrates innovation, orginality and out-of-the-box thinking.

MEASURABLE RESULTS
Entry brings quantitative results (e.g. increased sales 10%) or qualitative results (e.g. customer comments).

AWESOMENESS
Entry inspires the profession, exhibits exceptional quality and makes others say, "Wow, I wish I did that!"