This category is divided into three sub-categories: Twitter, Facebook and LinkedIn. These campaigns uniquely rocked each network.

VOTE NOW!
Review the entries of the finalists below and then vote for your favorite by February 20, 2013.

AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

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STEP 1: REVIEW THE FINALISTS 

Magic Software Enterprises
Magic's Rebranded Facebook Page gained over 50K Followers!

CAMPAIGN OBJECTIVE
Our objectives were to use our new Facebook page to build to reach and engage new relevant fans (customers, prospects, partners and influencers), traffic them to landing pages and ultimately gain business leads.


New Media Strategies
Engaging the casual wine buyer: The Wine Bar Facebook Community

CAMPAIGN OBJECTIVE
Diageo Chateau & Estates needed help establishing a presence in social to grab the attention of the younger Gen Xs and Millennials whom regularly enjoy wine, but do not take it too seriously. 

Summertime Entertainment's "Dorothy of Oz"
Totally Toto Tuesdays

CAMPAIGN OBJECTIVE
“Dorothy of Oz” created a Facebook campaign called “Totally Toto Tuesdays” to help get rescue Cairn Terriers adopted from animal shelters across the U.S. and promote awareness of the movie.


 

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STEP 2: VOTE FOR YOUR FAVORITE

Please consider the following criteria when voting:

STRATEGY
Entry proves clear understanding of the challenge and offers a compelling, efficient and effective response.

CREATIVITY
Entry demonstrates innovation, orginality and out-of-the-box thinking.

MEASURABLE RESULTS
Entry brings quantitative results (e.g. increased sales 10%) or qualitative results (e.g. customer comments).

AWESOMENESS
Entry inspires the profession, exhibits exceptional quality and makes others say, "Wow, I wish I did that!"