Like the Earnies Grand Prix, but without a big budget to spend. These campaigns utilized two or more earned media channels and less than $10,000. They generated posts, likes, views shares, tweets, follows and more and share how you used listening, targeting and monitoring to maximize impact.

VOTE NOW!
Review the entries of the finalists below and then vote for your favorite by February 20, 2013.

AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

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STEP 1: REVIEW THE FINALISTS 

Cleveland Metroparks Zoo
Zoo Olympics

CAMPAIGN OBJECTIVE
Our objective was to create an event tied to current popular culture that would increase interaction on the blog and social media pages specifically through comments, shares, likes, retweets and favorites.



Wunderman - Seattle
Halo 4 Key Art Reveal

CAMPAIGN OBJECTIVE
Xbox, looking to create buzz around the upcoming launch of Halo 4, asked if we could turn a routine PR event—the release of the game key art—into something that would both reward the faithful base and create buzz within a broader pop culture context.

Gutterglove
Gutterglove Brings China Manufacturing Back to California

CAMPAIGN OBJECTIVE
To create more awareness that bringing back manufacturing from China to the U.S. will help improve the American economy, highlighting Gutterglove's manufacturing move from China to the U.S.

 

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STEP 2: VOTE FOR YOUR FAVORITE

Please consider the following criteria when voting:

STRATEGY
Entry proves clear understanding of the challenge and offers a compelling, efficient and effective response.

CREATIVITY
Entry demonstrates innovation, orginality and out-of-the-box thinking.

MEASURABLE RESULTS
Entry brings quantitative results (e.g. increased sales 10%) or qualitative results (e.g. customer comments).

AWESOMENESS
Entry inspires the profession, exhibits exceptional quality and makes others say, "Wow, I wish I did that!"