These pieces of branded content that were informative, valuable, creative and helped tell a story to their audiences. Whether it was a white paper, a video or a mobile app, they were disseminated through a variety of channels to not only generate brand awareness, but also power a lead generation campaign.

VOTE NOW!
Review the entries of the finalists below and then vote for your favorite by February 20, 2013.

AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

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STEP 1: REVIEW THE FINALISTS 

CSC
Connected Consumer

CAMPAIGN OBJECTIVE
Use a major new report, "Connected Consumer and the Future of Financial Services," to stimulate conversation, strengthen CSC’s reputation for innovative thinking and Increase demand for CSC’s productsand services


Huddle Productions
Bud Light Bands

CAMPAIGN OBJECTIVE
Anheuser Busch is investing in properties including Bud Light Bands with a number of on-premise and off-premise tactics. AB requested an influential and cost-effective social media component to leverage current properties.

New Media Strategies
ACCCE

CAMPAIGN OBJECTIVE
The Now is the Time video series aimed to generate awareness with voters, driving the message of “Vote with Coal” during the 2012 election cycle, encouraging voters to support federal and state candidates who stand with coal.

 

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STEP 2: VOTE FOR YOUR FAVORITE

Please consider the following criteria when voting:

STRATEGY
Entry proves clear understanding of the challenge and offers a compelling, efficient and effective response.

CREATIVITY
Entry demonstrates innovation, orginality and out-of-the-box thinking.

MEASURABLE RESULTS
Entry brings quantitative results (e.g. increased sales 10%) or qualitative results (e.g. customer comments).

AWESOMENESS
Entry inspires the profession, exhibits exceptional quality and makes others say, "Wow, I wish I did that!"