The best campaigns representing two or more forms of earned media – including posts, likes, views, shares, tweets, follows and more – from across today’s earned media landscape, that utilized listening, targeting and monitoring to maximize its impact.

VOTE NOW!
Review the entries of the finalists below and then vote for your favorite by February 20, 2013.

AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

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STEP 1: REVIEW THE FINALISTS 

Gutterglove
Gutterglove Brings China Manufacturing Back to California

CAMPAIGN OBJECTIVE
To create more awareness that bringing back manufacturing from China to the U.S. will help improve the American economy, highlighting Gutterglove's manufacturing move from China to the U.S.


General Electric
HealthyShare: Surprise & Delight

CAMPAIGN OBJECTIVE
GE built this campaign to support their continued focus on tackling consumer-facing health issues and build brand association with health.


The Advertising Council
"FWD Campaign” by the Ad Council and USAID

CAMPAIGN OBJECTIVE
In response to the famine, war in the Horn of Africa, the U.S. Agency for International Development (USAID) and the Ad Council created the FWD campaign to raise awareness nationally about the crisis.

 

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STEP 2: VOTE FOR YOUR FAVORITE

Please consider the following criteria when voting:

STRATEGY
Entry proves clear understanding of the challenge and offers a compelling, efficient and effective response.

CREATIVITY
Entry demonstrates innovation, orginality and out-of-the-box thinking.

MEASURABLE RESULTS
Entry brings quantitative results (e.g. increased sales 10%) or qualitative results (e.g. customer comments).

AWESOMENESS
Entry inspires the profession, exhibits exceptional quality and makes others say, "Wow, I wish I did that!"