Communicators are still figuring out social media. What’s your best experiment that paid off? Nominees in this category demonstrated how they stepped out of their comfort-zones and succeeded well past expectations. Finalists were selected based on strategy, creativity and measurable results.

VOTE NOW!
Review the entries of the finalists below and then vote for your favorite by February 20, 2013.

AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

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STEP 1: REVIEW THE FINALISTS 

Cleveland Metroparks Zoo
Live Tweeting

CAMPAIGN OBJECTIVE
Cleveland Metroparks Zoo live-tweeted during the event, Things I’d Do If I Ran the Zoo,
on April 29, 2012 to share, in real-time, text gathered from children on what they would do if they ran the Zoo.
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General Electric
HealthyShare: Surprise & Delight

CAMPAIGN OBJECTIVE
GE built this campaign to support their continued focus on tackling consumer-facing health issues and build brand association with health.

New Media Strategies
ACCCE “Click-to-Call” Grassroots Advocacy

CAMPAIGN OBJECTIVE
The campaign sought to rally online advocates to take offline action by calling target state senators and increase the volume of social platform supporters.

 

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STEP 2: VOTE FOR YOUR FAVORITE

Please consider the following criteria when voting:

STRATEGY
Entry proves clear understanding of the challenge and offers a compelling, efficient and effective response.

CREATIVITY
Entry demonstrates innovation, orginality and out-of-the-box thinking.

MEASURABLE RESULTS
Entry brings quantitative results (e.g. increased sales 10%) or qualitative results (e.g. customer comments).

AWESOMENESS
Entry inspires the profession, exhibits exceptional quality and makes others say, "Wow, I wish I did that!"