Registration has been closed for this event.
Much goes into building a reputation, but one tiny spark can cause a veritable blaze that will destroy a brand. Products are recalled, executives use poor judgment, security is breached, customer complaints go viral, finances are questioned -- the list goes on and on.
No matter the size of your organization, bad news can hit at any hour of the day or night. The need to be prepared is imperative, and the importance of effective communication both during and after a crisis can't be understated.
Join PR Newswire & Pierpont Communications for an insightful discussion that will help you take the appropriate steps to plan your crisis communications strategy.
Through first-hand experience, our panel will address how to:
Please register by Friday, September 17th.
For additional information, please call 866-290-9691 or e-mail david.korvah@prnewswire.com.
Much goes into building a reputation, but one tiny spark can cause a veritable blaze that will destroy a brand. Products are recalled, executives use poor judgment, security is breached, customer complaints go viral, finances are questioned -- the list goes on and on.
No matter the size of your organization, bad news can hit at any hour of the day or night. The need to be prepared is imperative, and the importance of effective communication both during and after a crisis can't be understated.
Join PR Newswire & Pierpont Communications for an insightful discussion that will help you take the appropriate steps to plan your crisis communications strategy.
Through first-hand experience, our panel will address how to:
- Keep your communications clear, consistent and concise
- Engage employees as brand ambassadors
- Utilize social media to your advantage
- Turn a crisis into a time of growth and improvement
Moderator:
Michelle Metzger, Vice President, Pierpont Communications
Panelists:
Brandy King, Senior Manager of Communications, Southwest Airlines
Brett Shipp, Investigative Reporter, WFAA-TV
Craig Vanbebber, Senior Manager, Lockheed Martin
Michael Pranikoff, Global Director - Emerging Media, PR Newswire
Date:
Thursday, September 23, 2010
Time:
Registration and Networking: 11:30 AM - 12:00 PM
Panel Discussion and Q&A: 12:00 PM - 1:30 PM
Lunch will be served during the event.
Location:
Maggiano's Little Italy Restaurant - Northpark
8687 N Central Expressway, Suite 205
Dallas, TX 75225
Click here for directions
Cost:
Complimentary
Please register by Friday, September 17th.
For additional information, please call 866-290-9691 or e-mail david.korvah@prnewswire.com.
From Chaos to Preparedness: What to Do Before, During & After a Crisis
Crisis Communications Planning
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