AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

2012 WINNER
Fathom

ConsumerCrafts Back-To-School Crafter's Challenge


RA Sushi Bar Restaurant
RA on Pinterest

CAMPAIGN OBJECTIVE
As one of the first national restaurant brands to use Pinterest, RA Sushi wanted to share boards that showcase what they had to offer in terms of food and beverage as well as the overall RA lifestyle/atmosphere/culture.

 

........................................................................................................................................................................................................

RUNNER UP

CAMPAIGN OBJECTIVE
To increase pins and followers on Pinterest for ConsumerCrafts, an online craft store that sells affordable art & craft supplies for jewelry making, scrapbooking, kids crafts & more.

STRATEGY
This Pinterest crafting challenge asked entrants to submit photos of creative kid’s craft projects using back-to-school items. Winning entry was chosen by most number of repins.

RESULTS
Blog referral traffic increased by 109%. Website referral traffic from Pinterest increased 35% over previous month. Total referral traffic to website increased 37% from previous month, thanks to links from bloggers promoting the contest. Total of 241 repins of contest entries. Followers increased by 9% from 750 to 818 followers.