AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

2012 WINNER
Gutterglove

Gutterglove Brings China Manufacturing
Back to California

Cleveland Metroparks Zoo
Zoo Olympics

CAMPAIGN OBJECTIVE
Our objective was to create an event tied to current popular culture that would increase interaction on the blog and social media pages specifically through comments, shares, likes, retweets and favorites.


Wunderman - Seattle
Halo 4 Key Art Reveal

CAMPAIGN OBJECTIVE
Xbox, looking to create buzz around the upcoming launch of Halo 4, asked if we could turn a routine PR event—the release of the game key art—into something that would both reward the faithful base and create buzz within a broader pop culture context.

 

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RUNNERS UP

CAMPAIGN OBJECTIVE
To create more awareness that bringing back manufacturing from China to the U.S. will help improve the American economy. Since Gutterglove Incorporated was starting the transition of moving manufacturing back from China to California USA, and would be creating many more U.S. jobs, and infuse millions of dollars back into the American economy, what a perfect time to announce to the media of this endeavor.

STRATEGY
To utilize the Agility platform of creating targed media contact lists, and PR Newsire US1 distribution service, would allow Gutterglove Incorporated to get this message out to all relevant media in the U.S.. Six press releases announcing the story of Gutterglove bringing back manufacturing to America were sent out from March 2012 through November 2012. One of Gutterglove’s employees is National Account Representative John Quincy Adams IV, who is the great grandson descendant of U.S. Presidents John Adams and John Quincy Adams. Some of the press releases included John’s opinions about bringing back manufacturing. We were hoping the media would recognize John’s historical presidential background, and push the message even more. We spent about $3,000 with this entire campaig n. We also built a website called www.MadeInUSAFacts.com, to further promote the cause of encouraging U.S. manufacturers to bring back their manufacturing to America. The RESULTS below only has 200 words, which isn’t enough to mention all the press that we got.

RESULTS
Numerous TV, newspaper and radio picked up the story. News anchor Sam Shane of CBS TV Sacramento broadcast a four minute news clip on the evening news titled, “Rocklin Company Returning Jobs To America”; Manufacturing Today magazine publishes story “Reshoring Made In America Lands In The Gutter”; Placer Herald publishes story, “Rocklin Business Promotes Buying American”; Sacramento Bee publishes story, “Rocklin Based Gutterglove Soon Will Be Made In USA”; The Home Channel News publishes story, “Gutterglove Brings China Manufacturing Back To USA”; Yukon Review publishes story, “President John Adams Grandson On Made In USA”; Numerous radio interviews with Robert Lenney and John Quincy Adams IV; thousands of posts on almost all media through the US1 PR Newswi re service. China manufacturers of Gutterglove heard about the story in the media, and were so upset, they refused to ship a 20 foot container that Gutterglove paid $125,000 for already. Through diplomatic talks, they eventually released it. California State Legislature 4th District Assemblywoman Beth Gaines and California Senator Ted Gaines heard about our announcement of bringing back manufacturing. Assemblywoman Gaines presented to Gutterglove Incorporated’s CEO & President Robert Lenney with the "California State Assembly Certificate of Recognition" for "Bringing Jobs Back to America."