AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

2012 WINNER
CSC

Connected Consumer

Huddle Productions
Bud Light Bands

CAMPAIGN OBJECTIVE
Anheuser Busch is investing in properties including Bud Light Bands with a number of on-premise and off-premise tactics. AB requested an influential and cost-effective social media component to leverage current properties.

New Media Strategies
ACCCE

CAMPAIGN OBJECTIVE
The Now is the Time video series aimed to generate awareness with voters, driving the message of “Vote with Coal” during the 2012 election cycle, encouraging voters to support federal and state candidates who stand with coal.

 

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RUNNERS UP

CAMPAIGN OBJECTIVE
Use a major new Leading Edge Forum (LEF) report, "Connected Consumer and the Future of Financial Services," to:

  • Stimulate conversation between CSC, the media, analysts and clients about how technology is transforming relationships with consumers and the way financial products are sold and serviced.
  • Guide financial services firms as they determine how to better engage with consumers by taking advantage of disruptive technologies including mobile devices, the Internet and social media, microfinance and advanced data mining.
  • Strengthen CSC’s reputation for innovative thinking and position as a leader in providing technology solutions to the financial services industry.
  • Increase demand for CSC’s technology products, consulting and outsourcing services.

STRATEGY
Announced report at CSC’s Technology and Business Solutions Conference (TBSC) with a panel discussion, news release, infographic, landing page (http://www.csc.com/connectedconsumer), town hall event, social media coverage (described below), media and analyst outreach, and internal communications. Promoted report topics to more than 1,000 insurance clients and industry influencers during annual CSC conferences. Social media plan:

RESULTS
Coverage in at least four major financial services media outlets plus numerous pickups and mentions (ongoing):

Enthusiastic feedback from analysts confirming successful communication. Lead generation campaigns to 183 CSC clients in banking and insurance, urging them to download the report and contribute to the discussion via town hall event, blogs and videos. CSC’s sales team has also shared the report with targeted clients as a nurturing tool for potential future sales opportunities. More than 830 downloads of the report from csc.com/connectedconsumer between its June 12 release and August 31. More than 41,000 Twitter impressions in the first 9 days.