AGILITY@work
As earned media rapidly continues to evolve, communications professionals need to evolve, too. To move in real-time. To move with even greater agility. AGILITY@work is the social hub dedicated to agile engagement, sharing the tips, tools and best practices to navigate and succeed in today's changing media landscape. Learn more >

2011 WINNER
St. Jude Children's Research Hospital

Hoops for St. Jude

Redken
Fall/Winter 2012 Fashion Week

CAMPAIGN OBJECTIVE
Raise awareness of Redken’s Fashion Week program, increase engagement with fans and followers via exclusive Fashion Week content and gain new fans/followers for Redken Facebook and Twitter accounts.

SUPPORTING LINKS

BuzzFeed
BIC Razors For Men "Get Real"

CAMPAIGN OBJECTIVE
To
reinvigorate BIC Razors for Men brand and appeal to the 20-30 something male audience that may not pay much attention to their choice of razor using humorous and relevant content.

 

........................................................................................................................................................................................................

RUNNERS UP

CAMPAIGN OBJECTIVE
The primary objective was to drive sports fans within our social networks to the hoopsforstjude.org website during the first week of March. The secondary objective was to raise awareness of professional sports organizations involvement with St. Jude.

STRATEGY
Develop relevant, engaging content, that encouraged fans and followers to visit hoopsforstjude.org by sharing patient stories and pictures/video of patients with team ambassadors. Provided pre-approved messaging and timing of posts to sports partners. Incorporated Twitter hashtag #Hoops4StJude to track social buzz. Leveraged sports partnerships with a celebrity Twitterview.

RESULTS
Throughout the first week of March 2011, social subscribers increased by 2,675 (2,000 Facebook fans and 675 Twitter followers). Total campaign resulted in 32 million social impressions and 24,000 interactions (likes, shares, comments, retweets and mentions). Total referred traffic to hoopsforstjude.org was 15,130 visits (or 1,900 visits per day).